Hi, I'm Earn
Weerapatr Lokatekrawee — Driving patient access and go-to-market strategy across APAC and Europe for major therapeutic portfolios, powered by a technical background in digital innovation.
Market Access & Strategy Professional
APAC & Europe
Patient Access
5+
Years Exp.
About Me
MSc &
BEng Hons
Data-Driven Strategy for Patient Access
With over 5 years of experience spanning the pharmaceutical and tech-solutions sectors, I specialize in navigating complex regulatory environments, including NLEM/CSMBS submissions, and developing robust Go-To-Market strategies across APAC and Europe.
My work focuses on driving patient access for highly impactful portfolios including MASH, Cardiovascular, and Alzheimer’s therapies. Holding an MSc in Management of Information Systems from LSE and a 1st Class Honors degree in Industrial Engineering, I bridge the gap between technical infrastructure, business insights, and commercial growth.
Awards & Honors
Microsoft Imagine Cup National Finalist, TUBC Top 16, New Cambridge Writing Award
Global Perspective
Experience in cross-functional projects across Thailand, Japan, and Northwest Europe
Professional & Educational Journey
Project Manager
Cardiovascular & Emerging Therapy Areas
Novo Nordisk Pharma (Thailand)
Leading strategic NLEM submissions for MASH and defining reimbursement pathways under CSMBS. Shaping launch strategies for cardiovascular and Alzheimer's portfolios, aligning inflammation narratives with RWE.
International Operation Business Graduate
3 Rotations across Global & Regional Markets
Novo Nordisk (Thailand, Switzerland, Denmark)
R3: Orchestrated sub-cutaneous Alzheimer's launch prep in Japan and Out-of-Pocket assessments in NW Europe. R2: Coordinated competitive intelligence globally and led CKD market research. R1: Designed Frontline Incentive Tools and implemented RPA for internal data management in Thailand.
MSc Management
of Information Systems and Digital Innovation
London School of Economics (LSE)
Dissertation: Worth or worse: the influence of non-fungible tokens (NFTs) on the work of NFT creators. Coursework focused on Innovating Organizational IT and Socioeconomics of Digital Innovation.
Solutions Consultant
Business Development
China Mobile International (Thailand)
Managed cloud partnerships with Alibaba and Huawei Cloud. Successfully managed the full sales cycle for large-scale B2B enterprise projects. Completed a high-intensity tech rotation at the Hong Kong HQ.
B.Eng Industrial Engineering
GPAX 3.63/4.00 (1st Honor)
Chulalongkorn University
Key coursework in Operation Research, Risk Management, and Industrial Cost Analysis. Developed a comparative study for Flight Delays Prediction.
Student Internships
Information Risk Management & Process Industries
KPMG & Siemens Ltd.
KPMG: Developed an internal Chatbot prototype increasing search efficiency 3x and conducted e-payment risk assessments. Siemens: Managed intranet renewal and migrated legacy data to a user-centric interface.
Core Competencies
Market Access & Pharma
Software, Tech & AI
Business Strategy
- Cross-Functional Collaboration
- Competitive Intelligence
- Launch Readiness & Planning
- Cloud Ecosystem Management
- Digital Transformation (RPA)
Let's Connect
Looking to discuss pharmaceutical market access, technology strategies, or digital innovation? I'd love to hear from you.
Location